The Best Black Friday Influencer Marketing Campaigns 2022

Dimaeiya333 · Post by **Dimaeiya333** » Tue Jan 21, 2025 3:58 am

In recent years, Black Friday and Cyber Monday have proven to be among the biggest online shopping events of the year. However, holiday season sales are set to increase less than in 2021, according to industry research. But what do successful Black Friday influencer marketing campaigns look like? Here are four of the best Black Friday influencer marketing campaigns of 2022.

Key points
Black Friday: 141 million Americans want to shop during the week, and sales will increase by up to 8%.
These five Black Friday influencer marketing campaigns particularly caught our eye: fashion retailer NA-KD, baby products manufacturer Tubby Todd, underwear brand MeUndies, and beauty brand Kopari.
Black Friday 2022 Statistics
The so-called “Cyber Week” spans from Black Friday, the first Friday afte investors mailing address list r Thanksgiving in the US, to “Small Business Saturday” and “Cyber Monday” and is one of the biggest sales weeks of the year. According to a Finder survey, around 141 million Americans plan to take advantage of the week of discounts to do some (Christmas) shopping .

The 2022 forecast calls for a renewed, but smaller, increase in sales of 6 to 8% compared to the previous year. Compared to 2021, holiday sales increased by 13.5% in 2021, and typically the average increase in sales in a year is 4.9%. However, holiday sales this year are not in danger overall, despite inflation, according to the National Retail Federation (NRF) in the United States. The NRF estimates that 2022 holiday sales will be between $942.6 billion and $960.4 billion.

Gen Z will be particularly interesting for your influencer marketing on Black Friday and Black Week, as 75% of young people plan to shop on these days . While another 84% think the value for money is right on these days, the generation, in general, spends less than $345 per person. Read how to target Gen Z in general with your influencer marketing campaign on the Kolsquare blog.

E-commerce is booming – no surprise there . Accordingly, 69% of consumers will shop online during Black Friday . Drive Research shows that 33% of people will shop online more than last year. This is where Gen Z comes into play again. They, like millennials and women in general, plan to secure bargains online. Plus, in 2022, shopping is not only done online, but also on mobile . According to the report, 42% of all sales are likely to be made via smartphone, which is 2% more than in 2021.

However, move away from the numbers and towards the examples! Accordingly, we present four best practice influencer marketing campaigns for Black Friday and Cyber Monday on Instagram and TikTok 2022 with a mix of campaigns and sectors.