We can consider messaging apps as a source of push notifications

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Push Notifications
These are probably the ones that make your phone beep many times a day. Push notifications are sent with the aim of creating interest in a product or service offer. It can be a discount, promotion, news, or simply with the aim of capturing your attention and clicks. Some examples are a new movie on your streaming platform or a discount coupon on a delivery app.

Pull Notifications
You probably click on these. Pull notifications are those you receive when you've already interacted with an app and it gives you feedback or updates. Examples include when your food has left the restaurant or when the car you ordered has arrived.

For notification strategies, you need to be as creative as possible and use all the features that a mobile app allows to send more personalized communications, making it more likely to capture clicks and lead your users to make the conversion you want.

Messaging as a marketing tool: SMS + Whatsapp
Well, we know that people are much more connected to their phones. When it comes to messaging apps, this channel is also very important as people use it as a quick way to get in touch with their friends and family.

You probably receive Messenger notifications many times a day india phone number list and read them as soon as you can. This can also be a good way to get closer to your audience if you have their phone number.


This can be useful for small businesses that don’t yet run an app and want to promote products, launches, seasonal offers, or discounts. Creating mailing lists with great copy that leads to a link or even a conversion via chat can help you get good sales leads.

The same strategy can be applied to SMS . The difference here is that this type of message can come at a cost. A platform is needed to send multiple messages as is the operator itself, which may charge per message or a monthly/annual plan.

However, SMS messages may stand out, this channel is no longer commonly used for personal messages. Another benefit is that you don't need to be connected to the Internet, so just having a phone signal is enough to send the message.