Google Marketing Platform is a unified advertising and analytics platform.
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Google's new service is the result of the merger of DoubleClick and Google Analytics 360 Suite.
The platform aims to offer marketing that is both remarkable and secure, while also seeking to guarantee its customers respect for their privacy and give them the opportunity to control their data.
Google Marketing Platform enables planning, measurement azerbaijan whatsapp resource and optimization of digital media purchases. All of this with the aim of improving the customer experience.
On the other hand, it offers marketing professionals the possibility of analyzing results, creating and activating audiences , all from a single platform.
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Google Marketing Platform offers among its services the innovative Display and Video 360 tool for graphic advertising .
This platform also contains some features reworked from other platforms, such as:
Search 360
DoubleClick Studio
Data Studio
Google Audience Center 360
Optimize 360
Surveys 360
Tag Manager