How to sell products online: 5 pro tips

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1 Find your target
This is actually a preliminary step. Before selling something you always have to be clear about who you are going to sell it to, what marketing experts call your target. Once you have identified the target audience, you will know where to find them. Do you sell video games? Look at social networks where millennials are. Are you into diapers? There are plenty of forums about motherhood.

In any case, when selling on the Internet it is mandatory to do keyword research .

2 Find a good name
No matter how well designed your online store is, if people have trouble remembering its name, you'll have trouble getting into the minds of consumers. Find the shortest and most memorable URL possible. This is sometimes easier said than done, but it's worth spending a few days thinking about it.

3 Choose a reliable payment system
When the steps to purchase become long or the website seems unsafe, users abandon it by the dozens. An electronic payment gateway should adapt to your needs (and budget) and also be truemoney database for your customers. If you prefer not to have to configure the infrastructure to accept credit cards (and you are sure that your customers will be okay with this), you can use a third party such as PayPal to process payments.

On the other hand, an SSL certificate is the key to protecting your customers' payment information and preventing your site from being targeted by cyberattacks.

4 Consider joining a partner
If you don't have the infrastructure to sell on your own, you may want to partner with a large ecommerce platform like Amazon or eBay. It's a great way to start from scratch and get your products in a highly visible storefront. This option isn't free, of course, but it's probably less than what you'll pay to set things up yourself.