That said, they don’t hold as much weight as they used to.

[shaownhasan]

Be proactive by focusing on industry-specific hashtags relevant to your customers. For example, Lashify regularly posts content to the #LashEducation hashtag. Tags are less general and guyana business email list competitive than #beauty. Becoming more visible within these types of tags is meaningful for brands in the right niche.

#LashEducation hashtag on Instagram
Understanding how your hashtags perform on Instagram is critical. With Sprout Social’s hashtag analytics tools, you have direct access to in-depth performance and usage data. Figuring out which hashtags to use is just a few taps away.

Instagram hashtag analytics with Sprout
Use geo-tagging to attract local followers
Instagram brought back location stories last year. But now, users can find them on a map. This feature helps people search for top posts and stories in specific locations, such as a coffee shop or a shopping mall.

And how do you get your content to show up on the map? By tagging the location, of course. Geo-tagging your posts and stories makes your content visible to people in the vicinity or users checking out the place where your photo or video was taken.

Screenshot of Instagram's geotagging feature
Wondering how to tag the location in your Instagram story? Simply use the location sticker and type in the location you want to tag.

5. Collaborate with influencers and other brands
If you want more Instagram followers, consider teaming up with others. Collaborations open doors to new audiences and help you build trust quickly.