To know what you can offer your readers, you need to be fully aware of what you have available.
At Rock Content, the world leader in Content Marketing , we have:
four content solutions;
a talent network of 80,000 freelancers;
global presence, especially in the US, Brazil and Mexico (i.e. we work in three languages).
So, to make sure all content editors working on our blogs know how to promote our lead generation resources:
we document everything about them;
We augment this documentation with all the promotional materials available to them.
This can be a super simple task or a Herculean task.
At Rock Content, it was more like the latter: in the end, we found that we australia phone number list have over 300 landing pages for ebooks, webinars, spreadsheets, demo requests, etc. in Portuguese. We also have around 150 in Spanish and 120 in English .
Now we have all these resources documented in a big table like this:
Language Content Name Content Type Landing page link Link to all promotional images HTML code to insert the banner
Transforming our mindset from “SEO optimization” to “SEO for conversion optimization”
At Rock Content, anyone who publishes content is already crafting it to be loved by Google. SEO is in our veins.
Since 2019, we have begun our internationalization process in the United States, where we are growing 30% quarterly in traffic and today we have hundreds of thousands of monthly visits.
But, in Brazil and Mexico , where we have more maturity, Rock Content has millions of visitors and is positioned in the first places of the SERPs for important keywords such as SEO, Content Marketing, Digital Marketing, Inbound Marketing, etc.