What is the role of the Content Curator?

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The person in charge of content curation must have a series of specific characteristics associated with their role, including the following:
But what makes the content curator such an important link within the digital professions?
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One of the definitions that allows us to have a clearer picture of the role of the content curator is the one defined by Tom George in an article published in 2013 and says the following:

The content curator will be in charge of searching for sources of band database relevant and quality content to adapt and optimize it based on the objectives set. To do so, he or she must meet specific characteristics associated with his or her role and have the appropriate tools to carry out this task successfully.
“A content curator is someone who finds, organizes, presents and shares valuable information (content) in many ways, on a specific topic, in a way that provides the reader with his or her vision on the topic, seeking debate on it”

The person in charge of content curation must have a series of specific characteristics associated with their role, including the following:
Be a critic of the subject for which you develop this activity.
Be curious and motivated about the information you search for, analyze and select.
Analyze and thoroughly understand the profile of the target audience to whom you communicate the curated content.
Know the basic criteria for identifying and evaluating the information collected.
Be self-critical and evaluate whether the content meets the objectives set for successful management.
Be aware of intellectual property rules and respect them.
In addition to possessing these basic characteristics, the content curator must have techniques and tools that allow him to improve his work day by day. Use them with creativity and objectivity to provide the audience with relevant and quality content. Plan and follow strategies that help him achieve objectives and optimize time.

But what makes the content curator such an important link within the digital professions?
There are many reasons why the existence of this new digital profession is necessary. Among them is the growing and overwhelming information load on the Internet, blogs are in fashion and there are countless sources of content on all topics, but generally it is the same with little innovation. Another case is the massification of Social Networks where the trend has been to get more followers and likes leaving aside debate and quality on the part of the copywriters.

For these reasons, the importance of the person in charge of content curation for those who know the value of replacing attraction marketing , that is, limiting oneself to having a presence on the Internet and getting followers through content marketing, which creates long-term relationships with the audience and is concerned with delivering quality instead of quantity of the spam type that abounds so much on the Internet, is there where the work of the person in charge of content curation comes in, which is perhaps one of the most underestimated within the digital world, but it is undoubtedly the one that requires the greatest expertise and critical handling within an endless sea of ​​information.

The skills and abilities required for the role of content curator, to select and detect the characteristics, quality and legitimacy necessary to be adapted to a new context are undoubtedly the most important and necessary within the field of digital information.