Types of cookies One of the biggest obstacles

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When they return to the same site, the cookie recognises the browser. It then tracks and records the user's behaviour on the website . In other words, it stores user preferences and other information. The main function they perform is to collect this information to improve the user experience. In other words, they save data such as authentication or language settings so that they do not have to collect this information every time. This data storage occurs anonymously. Personal data is only recorded when authentication is required. However, it should be noted that this information is only accessible to the browser that created the cookie . In fact, the browser can be configured to reject all cookies. Although it is true that many web services may stop working correctly without them. Types of cookies for many users when accepting cookies is the fear of personal data and privacy being compromised.


However, there are several types of cookies with wholesale email list different functions. Each of them plays a role on a website. Only a few types tend to generate conflicts: those for tracking and targeting for advertising. Preference or personalization cookies . These cookies allow the user to specify or customize certain navigation features or preferences. Technical cookies . These are essential for the correct functioning of a website and the use of the different options and services it offers. Analysis or measurement cookies . These are used by websites to analyse behaviour and create browsing profiles. This way, the user's preferences can be known and their experience improved. Behavioural advertising cookies . This type of cookies store data from a specific browser such as your behaviour on the website, your purchase history, IP address, geolocation, etc. This information will be used to carry out targeted marketing campaigns, including sending promotional emails .