While short-term metrics such as call volume and conversion rate are crucial, it’s essential to track long-term results to understand the true impact of your telemarketing campaign. Monitor phone number database free the lifetime value of customers acquired through the campaign, as well as any recurring business or referrals generated. This information will provide a more comprehensive view of your campaign’s success.
TPS checking for Compliant Telemarketing
The Telephone Preference Service (TPS) is an initiative started by the UK government to protect individuals from unwanted sales and marketing calls. The service provides a register where people can sign up and indicate that they do not want to receive unsolicited calls.
This free service is a great tool for individuals who want to control the type and frequency of calls they receive.
Although the TPS is voluntary, all telemarketing companies operating in the UK are legally obliged to check their calling database against the TPS register every 28 days. Failure to do so can lead to fines of up to £500,000.
The Information Commissioner’s Office (ICO) is the regulatory body responsible for enforcing this law.
The importance of complying with the TPS regulations cannot be overemphasised. Cold calling can be a nuisance to many individuals and causes a great deal of inconvenience.
People receive calls during unsuitable times, like meal times, or when they are trying to relax after a long day at work. It can also be stressful for vulnerable and elderly people who may feel pressured and intimidated. More importantly, calling individuals who have registered with the TPS can result in serious consequences for telemarketers.
Companies can face hefty fines and legal action that can be detrimental to their business reputation. Customers who feel they have been harassed by telemarketers can also lodge complaints against the company, leading to public scrutiny and negative publicity.
In conclusion, the Telephone Preference Service is a vital tool for individuals who want to control the type and frequency of calls they receive. Companies conducting cold calling must take measures to check their database against the TPS register to avoid calling registered numbers.
This not only prevents unwanted solicitations but also protects telemarketers from legal repercussions and negative publicity.
Compliance with the TPS regulations is not only good for individuals but also a responsible business practice that can ultimately lead to customer satisfaction and improved reputation.