The main advantage of push notifications

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But email marketing allows you to extend the message and detail more clearly what you offer. Both methods give you the possibility of reaching a large audience, but in different ways. is that they arrive directly to the mobile phone as if it were an SMS. On the other hand, an email goes into an inbox and is sometimes ignored or deleted. However, they can be complemented by sending the alert through these pop-ups, either to announce a promotion or news about a product or service. As their capacity is limited, it is time to complete the information with an email that reflects, from the subject, that it is about the same brand. B.- Keep your subscribers You probably have a database of people who want to receive your emails, so you assume they won't mind receiving them.


However, some people get tired of these colleges and universities authority email addresses messages and tend to delete them without even opening them. In the worst cases, they even unsubscribe. While push notifications, especially those that appear on the web, do not give this possibility. But they can deactivate them. Therefore, you must moderate their use, because although they cannot cancel a subscription, they can stop visiting your page. In both cases, you must avoid being invasive at all costs; plan your deliveries well so that you do not have losses . C.- Interesting content Content for push notifications and email Both push notifications and emails must have interesting content that immediately attracts the user. And the success of your strategy will depend on how you complement one with the other. You already know that in the first case you have a character limit, so you will not be able to detail all the information about what you offer.