Google My Business and SEO, how it helps our GMB positioning

[shukla7789]

Google My Business and SEO are becoming more and more connected. Google highly values ​​local SEO and the opinions and interactions of the people closest to your business. Google My Business is the perfect tool to show the search engine that your closest customers appreciate you, and that for that reason, it should rank you.

In this post we analyze the relationship between Google My Business and SEO, and how this Google application influences your positioning.

Google My Business as an SEO parameter
Google takes its own tools into account, as is normal. In this case, Google My Business serves as a kind of guide, which not only provides company data such as address, hours, etc., but also allows you to know the general level of satisfaction of your most frequent customers.

There is usually a lot of competition in local markets. Let’s imagine a classic case in which a person does the following search: “eating in Madrid Hortaleza area”, Google immediately offers dozens of possibilities, the user chooses, eats in the establishment and gives an opinion. If the opinion is positive, Google will take into account that this vnpay database has been chosen in a highly competitive environment, and also offers a satisfactory service. Does this affect its positioning? Of course.

The importance of closeness
Google has admitted that, on many occasions, we do not look for the best product, or we cannot wait for Amazon to bring us what we need, in those cases what prevails is immediacy, in fact, although we do not realize it, we make most of our purchases in places close to our location.

This return to local searches has led Google to place special importance on geolocalized searches, that is, searches for businesses close to us.

This new method has a clear advantage for SMEs and local businesses in general, and that is that in many areas they can compete head-to-head with much larger brands, especially in their area.

Positioning yourself in a certain space is easier; Google encourages this type of action, which also benefits the consumer.

The most important variables regarding Google My Business
References regarding the establishment by customers
Volume of competition
Location
References in local directories
Brand authority on social media
Domain Authority
Data relating to the business itself
Google My Business and SEO are based on these parameters. As you can imagine, Google handles a lot of information and analyzes dozens of data to position a local business, but the main points are the ones mentioned above.

If you want to position yourself in a local environment, contact yoSEO Marketing, we will help you be present for your most loyal audience.