Take a cue from these five best practice

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Pinterest also offers different ad styles like Shoppable Image Ads, Promoted Pins, Story Pins, and Carousels . While almost any B2B or B2C brand can see positive results on Pinterest, some industries are particularly successful, including food, fashion, home decor, beauty, and travel.

The first steps and tips for a successful Pinterest influencer marketing campaign
That said, the next two steps are important to the success of a Pinterest influencer marketing campaign. As with any campaign, start by clearly defining your goals . Do you want to drive traffic to your website, increase brand awareness, or boost sales? Once you’re clear on your goals, make sure your content aligns with your brand values ​​and appeals to your target audience.

Once you know who your target audience is and what they're looking for, you can then find the right influencers. They should be influential in your niche, although follower size doesn't always automatically promise higher engagement rates.

Kolsquare Tips for Contacting Influencers : Once you have a list of potential influencers, it’s time to reach out to them, but it’s the first impression that counts. Make sure to personalize your message and explain why you think both parties can benefit from a partnership. Keep in mind what you expect before reaching out to them and negotiate fairly and transparently.

s from successful beauty influencer marketing campaigns.

Here are some more tips for creating effective, visually appealing content for Pinterest:

Use high quality images
Choose the right size for your posts, we recommend an aspect ratio of 2:3 or 1:2
Use text overlays
Mobile comes first
Always stay on brand
Mix up your content with a variety of formats, including photos, videos and GIFs
Use keywords
Experiment with different types of content and track your results
Brand awareness up 11%: Kérastase is the best practice example for brand ambassador program on Pinterest
For the 2021 holiday season, Kérastase wanted to draw attention to its purple-neutralisin vp safety email database g shampoo, as the shampoo for blonde hair flatters sun-bleached complexions and is therefore particularly popular in summer. Of course, the French hair care brand has not been the only one to launch advertising campaigns to coincide with the warm temperatures. To make a visual statement, Kérastase used Idea Pin ads that had a full-screen, multi-page format.

The content was varied: from before and after looks to including it in the morning routine, influencers showed and used the shampoo in videos and images. In this way, the campaign told an engaging story and increased interest in all Kérastase products.