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How can they be avoided? The most important thing is to have a good communication and privacy policy. Keep in mind that not only customers are your ambassadors, your employees are too. For this reason, it is important to take care of and maintain the level of satisfaction of your work team. It is essential that you are always transparent in the onboarding and exit processes. It is about learning to effectively manage the stakeholders that are part of your business. D.- Errors committed by the brand Adidas Colombia tweet Sometimes it is necessary to do a self-assessment and assume that the error was caused by the brand due to a bad action. What actions could be the cause? It could be due to misdirected statements by managers or representatives, or based on a non-transparent communication policy. Lies about certain data, ignorance of communities, or actions that are not related to the brand's identity can also play a role.


Each of these factors is detrimental to your canadian healthcare and medical email database company, and if you fall into any of them, you will need a massive email campaign for reputation crises. E.- Mass media What if your reputation crisis reaches mainstream media? This would undoubtedly have a huge negative impact on your brand and tends to be longer lasting. but not in a positive way. In light of this, what you need to do is take good care of your brand's relationship with the media. You can do this by offering them any information they request about the company. Otherwise, this could create some controversy and make it seem like you're hiding something. F.- Communication problems You may be surprised to learn that most crises are caused by communication problems. This is a wake-up call for you to focus on taking the right steps to avoid them.