Six strategies to increase email open rates

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Next, to use your social media to attract new leads, you must publish high-quality, clickable content on a regular basis. You can share blog posts or e-book-type resources - remember, the point is to direct them to your website and encourage conversions.

That being said, you can’t get conversions from every website visitor on the first try. That’s where lead nurturing comes in — by making frequent social media posts and sharing content a habit, you can build positive relationships with your audience and gain more brand fans. So even if 80% of your audience hasn’t considered your product yet, you’ll be the first company that comes to their mind once they realize they need it.

Email Marketing

Email marketing is a proven method of lead nurturing. And it’s not limited to just sending a newsletter from time to time. If you devise possible “scenarios” or patterns of online actions your prospects might egypt telegram number database take, you can use them as triggers to send out automated step emails (preset series of emails). Step emails can ensure that your prospects are always reminded and gently nudge them to consider your business. Alternatively, you can also create segmented emails where you personalize the content for each specific target segment you’re approaching.

Leadership Qualifications

Lead qualification is the final step in demand generation. It is the process by which you narrow your list of prospects to the individuals/companies that fit your goals and are most likely to buy.

 

Typically, hot leads can be extracted by visualizing their purchase intent based on their online behavior. One way to visualize their actual interest level is called “scoring.” In scoring, you attach scores to possible user actions, such as 1 point for opening an email, 3 points for downloading an e-book, 5 points for making an inquiry — once they reach a specified total score, they are considered hot.

 

Before you can qualify, you also need to update your goals and be as specific as possible. Define the main industries, company sizes, demographics, and geographic areas you want to focus on. Basically, you have to visualize what kind of person or company is most likely to buy from you with the shortest sales cycle—that's the ticket.

 

While this qualification step can technically be done manually, if you’re willing to take the time, most companies qualify their leads through marketing automation. By setting up your target segments ahead of time, marketing automation tools will automatically alert you when leads in your target become active and hot. This ensures you never miss out on a close call.


Summarize
Although demand generation takes time, you’ll have more success in making sales in the long run if you narrow your list to prospects with high intent to buy and who are within your target range. Time is money, so don’t waste it trying to convince cold prospects who have little to no interest in buying your product. Focus on reaching only qualified prospects who can benefit from what you have to say. Regardless, try demand generation to streamline your sales process and close sales more efficiently.