How to create efficient campaigns on TikTok Ads

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TikTok Ads is a very useful tool as it allows companies to create advertising campaigns more efficiently, thanks to the audience segmentation and ad analysis options. Through successful campaigns on this platform, companies expand their audiences and increase brand positioning. If you want to know how to implement TikTok Ads within your marketing strategy, improving visibility and online traffic, stay until the end of this article.


Key points
TikTok has more than 814 million active users worldwide, making it an important showcase for brands to gain exposure and business relationships.
An effective TikTok campaign is one that reaches the target audience, generating a high level of engagement and contributing to increasing brand presence, sales or any other objective in a cost-effective way.
There are some fundamental steps to creating efficient campaigns that we describe in detail in this article.
What is TikTok Ads?
Since its launch in September 2016, TikTok has been positioning itself as an vice president software email database essential marketing tool for companies looking to expand their audiences and reach them more efficiently. TikTok is the sixth most used platform in the world with more than 814 million active users at the end of 2022.

It is estimated that on average a person spends an hour and a half a day on the social network; in countries such as Spain, that same year it was determined that 59% of Spaniards accessed TikTok daily and 27% did so even several times a day. This is due to the effectiveness of the social network's algorithm, which manages to recommend the most relevant content that is in line with users' interests.

With a captivated audience, TikTok decided to monetize the audience and allow advertising within the platform, which is how TikTok Ads emerged in 2020. TikTok Ads is a self-service tool that allows companies to generate advertising campaigns. Advertisers can segment their audience based on various criteria, such as age, location, gender, and interests. They can also choose from several ad formats, such as brand ads, in-feed ads, top view brand ads, and more.

Overall, TikTok Ads is an important tool for businesses looking to improve their social media marketing strategy and reach a wider, more targeted audience. By taking advantage of TikTok’s advertising options, businesses can improve their reach and online presence, which can lead to greater business success.