This is essential since it is not only about personalizing

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This is one of the keys to taking advantage of the benefits that email automation offers you . 6.- Personalization of messages Personalized email to offer ebookWho doesn't like to feel special and unique? Most of your subscribers probably want it. And you have to reflect that in your emails. Because an automatic or scheduled delivery doesn't mean it can't be personalized . On the contrary, it's an opportunity to give it that personal touch that customers are waiting for . You can customize each of your emails and direct them to a very specific audience. The segmentation that you should have in your database can help you with this. by entering the name, but also selecting those products that may interest each client. 7.- Improve customer relations Some companies or brands only focus on sales and forget to build a good relationship with the customer.


You have to think that the person behind the petroleum manufacturers email lists screen is a specific person. Therefore, it is essential that your message is relatable . Show your subscribers the benefits they can get if they buy your products. Keep in mind that you must be kind and put yourself in your audience's shoes and imagine how you would like to be treated. Empathy is key to creating and strengthening the bonds that unite you with your consumers. If they feel appreciated, they will not hesitate to buy again. 8.- Greater brand recognition By selling your digital products through email marketing, you are not only promoting them, but also your brand. But the strategy you apply is what will define the success of your recognition among your audience. The idea is that when they open your email, they immediately associate it with your company.