Email marketing is considered a digital communication and direct marketing strategy .
It is used to acquire new customers, develop relationships with current customers, interact with contacts, create loyalty, increase sales, confirm a purchase order, generate trust in a service or product, among others.
In addition, email marketing represents an added value for your hungary whatsapp number database company, since your current clients will have a closer and more personal communication channel, which begins with their subscription to your newsletter.
Therefore, it is important to pay attention to it and take advantage of it in the following way to achieve the intended objectives:
Lead nurturing: once you have captured prospects in your campaign, it is crucial to offer them short, clear and high-quality content.
Loyalty: After completing the purchase process, it is important to maintain contact with customers through content that includes newsletters and non-commercial interactions.