The first refers to the stage in which the person

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- Segment customers Segmenting customers The first thing you should do before starting to activate your post-sale Lead Nurturing actions, for example, through sending emails , is to segment the consumers you have. How can you do it? Simple, segment subscribers based on basic criteria, as well as their previous interaction with your brand. This way, you can distinguish which of your customers are “ hot ” and which ones will need a different type of strategy. This way, your post-sale campaigns will be included in the development of potential clients who are in the last phase of the funnel . This also includes the categories of lead transfer and lead recycling. is ready for the sale. While in the second case, it refers to those potential clients that you consider ready for sale.


To determine this classification, you must take finance and banking email list into account the lead scoring criteria that you have established in your lead scoring strategy. 2.- Make informative campaigns You may have a good number of customers, but have you ever wondered how many of them actually know your brand? While sales are your goal, you can't ignore your company's message and values. Many people may buy from you, but that doesn't mean they know who you are. So make sure you send promotional campaigns to customers before and after sales. The idea is to keep your brand in their minds and be a reference for them when making a purchase. Remember that in this case it is essential that you create quality content that talks about the benefits that your products or services provide. It's about educating leads so that you can be a reference within your sector.