The importance of choosing the right influencers for your summer 2023 campaign

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Tom Ford Beauty worked with Quintessentially Experiences, an Italian marketing agency based in Milan, to create a global digital campaign called “Endless Summer” featuring five influencers. The campaign brief was to showcase five travel experiences, whilst creating an engaging visual backdrop for the product campaign and engaging key talent with aspirational lifestyle content. The end-to-end execution included a selection of activities for each location, as well as experiential dining in unique and exclusive settings. Event managers provided 24/7 support to create a unique experience that all influencers shared with their online followers. The campaign was a huge success, with over 30 posts and a total reach of 198 million.

4. Sol de Janeiro: summer skin care through social media
Sol de Janeiro, a skincare brand acquired by L’Occitane in November 2021, launched a collaboration with TikTok influencers from North America, the UK, Australia and the Middle East. The tagline: building self-confidence through soothing and nourishing beauty routines. The campaign launched during the summer of 2022, with ten TikTok creators from around the world creating online content with the brand’s tagline “Love It. Flaunt It. You Got It.” Retail partner Sephora helped further boost the campaign with in-store activations and exclusive customer offers.

“At Sol de Janeiro, we build our brand on personal, personalized relationships across the board, especially from the perspective of consumers and influencers . Authenticity is top priority when building relationships with our brand partners, and we are fortunate to have many fans of the brand who are willing to organically talk about their love for the products , from celebrities to our customers,” explained Tamera Ferro, SVP, Global Marketing and Growth of the brand in the online interview.

Measure the success of your summer influencer campaign
Measuring the success of your summer influencer marketing campaign is r&d directors email database crucial to understanding the effectiveness of your efforts and making informed decisions for future campaigns. Below are some key performance indicators (KPIs) you can use to measure the success of your influencer marketing campaigns:

Reach: Counts the total number of people who have seen your campaign content through your vloggers . This can be measured by tracking the number of followers, impressions, and reach of the content.
Engagement: Measures results in terms of interaction between influencers and their audiences, such as likes, comments, and link clicks . Tracking engagement rates can help you determine the level of interest and response your campaign is generating.
Conversion: This marketing term describes the number of people who have taken a desired action as a result of your campaign, such as making a purchase or signing up for a newsletter. You can track conversions using unique promotional codes, affiliate links, or tracking pixels.
Brand awareness: Brand awareness and recall are two essential points that you should review among your target audience. You can measure these results by tracking mentions, hashtags, and user-generated content related to your campaign.
Return on Investment (ROI): Quantifies the financial return on your campaign investment. It can be measured by comparing the cost of your campaign to the revenue generated through conversions.
We recommend you read: How to maximize ROI on TikTok

Content plan for summer 2023 in Spain
Finally, we share with you a brief list of some of the most important events that will take place in Spain in the summer of 2023:

June 2-4: Formula 1 Spanish Grand Prix, Montmeló, Barcelona
June 5-11: Primavera Sound Madrid Music Festival