Apply the customer journey to yourself

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Just because you've designed your map doesn't mean your work is done. This is the most important part of the process: analyzing the results.

How many people click through to your website but leave before making a purchase? How can you better support customers? These are some of the questions you should be able to answer once your map is complete.

Analyzing your results can show where customer needs aren’t being met . By addressing this, you can ensure you’re providing a valuable experience and making it clear that people can find solutions to their problems with your company’s help.

The entire exercise of mapping the customer journey remains georgia whatsapp number database hypothetical until you test it yourself.

Make the necessary changes
Your data analysis should give you an idea of ​​what you want your website to be, and make appropriate changes to achieve your goals .

Regardless of the magnitude of the changes, they will always be effective, since they are related to what the client identifies as weak points.

This review should be done on an ongoing basis, and can be done on a monthly or quarterly basis. This will help you identify gaps and opportunities to further optimize your customer journey.

It is also beneficial to have regular meetings (quarterly or annually), to discuss how new products or offerings might have changed the customer journey.