Most important meta tags for content positioning

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Most important meta tags

Meta tag Title
This tag is what tells Google what the key topic of your page is. In addition, it is considered the core of good SEO optimization, since it is one of the elements that search engines take into account for ranking.

It is important that the Title tag contains the keywords you want to rank for. It should be written in a maximum of 70 characters and should be concise; that is, it should get straight to the point, offering a preview of the content of the page.

Take the time to write a good title for your site. It should be attractive and compelling enough for your page's user to feel that it will meet their needs.

“Your website title should be attractive and compelling.”

The text must be clear; a confusing title will not give you the desired results.

To give you an idea of ​​what we are talking about, below ecuador whatsapp number database we will see an example of the HTML code for a page title:

meta tags Title

Meta description
The meta description is one of the most commonly used meta tags. If you have browsed the internet you will have seen a text fragment that appears below the title, similar to this:

Meta description

In most cases, if well written, the meta description accurately details the content of the page.

This tag is vital for the good health of your website. Why? An optimized meta description can convince the user to click on your site among all the results proposed by the search engine.

The meta description is a longer string of text than the title tag, but it should also be specific and persuasive. In addition, its content should be targeted at users who are particularly interested in the title, rather than at search engines.

Therefore, you need to write the meta description for your readers, and it needs to be captivating and truthful, so that they know what they will find if they continue browsing.

The optimal length of a meta description is 155 characters, but Google has raised the threshold to 230. The problem is that both lengths still coexist, and Google chooses to display one or the other as appropriate.

So what should you do? Keeping in mind the maximum limit of 230 characters, write the label text and then you can use a plugin like Yoast SEO, which we will talk about shortly, that will help you stay within the character limit recommended by Google.

“The length of the meta description should not exceed 155 characters.”

On the other hand, it is important to know that Google does not take into account the meta description tag for ranking; this means that the text is irrelevant for SEO. But it does have a great impact on the audience, since its content influences the user's decision to visit the page or not.