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A quiz on a website is one of the ways to interest a potential client and encourage them to leave a request. You can make it using a quiz builder for a website or program it manually. Let's talk about what types of quizzes there are and how they help increase sales.

What is a quiz?
This is a small number of multiple-choice questions that lead to other questions or options. On entertainment sites, quizzes are presented in a game format, and on sales web pages, they are used to help the client choose the best product or service for themselves.

Doubt that this kind of content can influence sales? Read this article to the end, and you will not be so sure.

What is a quiz for?
A quiz can be defined as a separate type of marketing. key features of office 365 database Understanding how most people like to learn something new about themselves, marketers realized that tests and quizzes can be used for sales. Almost everyone has taken some kind of psychological test at least once, such as: "Which city would be good for your vacation?" or "What type of personality are you?"

Serious companies create a quiz on their website to attract quite a few clients. For example, this is how Tinkoff Bank's quiz "What are you best at?" begins:


Creating a quiz site allows you to solve many problems at once:

Adding new functionality to the site and “wake up” regular customers with interactive content.
Getting feedback if you are interested in the wishes and needs of your customers. Be sure that they will be grateful if you reward them for their activity with a discount or other bonus at the end of the quiz.
Advertising the product in a playful way and presenting it in the most favorable light. A relaxed form of study will do its job: this way the information is perceived without being imposed.
Increase customer loyalty to the site. You will become closer to people who want to solve their problem with your services.
Obtaining email addresses of new site visitors. Then you can send them letters with news, special offers, discounts. But try to send the mailing delicately, offering only services that are interesting to users.

Types of quizzes for the website
Entertaining quiz
Such quizzes are only informational in nature and at the same time advertise the service. However, clients are actively influenced, since they do not feel pressure and understand that such information does not oblige them to anything. With the help of such quizzes, your brand will be promoted quickly. By setting up an advertising campaign for your quiz Yandex.Direct or Google AdWords, you can attract more visitors.

How to create a quiz? For example, you sell cosmetics for women aged 25 to 55. For such a wide audience, you can create a quiz on your site that helps select cosmetics by age and skin type. If you offer construction products, then typical tests on the topic of repair and interior design will be quite appropriate on your site.

Quiz for sale
Such a quiz will contribute to the rapid growth of sales of your goods and services. Here are some options on how to do it correctly:

After testing, offer a product: in our case, suitable skin care products for a specific skin type. It is better to start with high prices and show the most economical ones towards the end, which will work more effectively. As a rule, buyers with a limited budget choose a more economical option.
At the end of the quiz, congratulate the visitor on successfully completing the test and offer a "reward" - a discount or a promo code. Don't forget to add a link to your online store catalog.
Ask the client to leave contact information. To do this, your quiz should not only be interesting, but also trustworthy. There are a lot of dubious services on the Internet, so users try to protect themselves from stressful situations.
You can create a quiz for your website for free using various constructors. If you don't have time for development, you can contact us: +7 (8172) 26-43-06. Check out what an interesting quiz we made for the travel agency 7СОВ: