How to Create a Marketing Persona (Marketing Basics)

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What approach do you take when trying to get the attention of someone you like? Did you know that the same philosophy people use with romance can also be applied to corporate strategy?

The following facts apply to both romance and business:
 You can’t be too pushy at first – you have to build relationships little by little
 You must try to fully understand the person you are interested in
 You can’t approach everyone the same way and expect the same response.

In the early days of traditional marketing, businesses used to be able to buy ads in newspapers, appeal to the masses, and the masses would respond. However, in the modern information age, we have become accustomed to being bombarded with ads on social media, Google, Amazon... every screen we see. That's why people will simply ignore any advertising message that is not written specifically for them.

Every company is trying to develop a strategy to differentiate itself croatia telegram number database from its competitors by delivering its marketing message in innovative ways. But the most important thing here is to make sure you know exactly what kind of people you’re trying to reach so you can deliver your message in a way that resonates with them. With that in mind, in this article, we’ll discuss a core concept in marketing – personas – and how to create customer personas in a few simple steps.

Table of contents
1. What are marketing roles?
2. Two main benefits of creating a character
3. How to create a character (10 basic elements)
4. How to create a character (creation process)
5. Tips for Creating Personas in B2B
6. Conclusion
 
1. What are marketing roles?