How to carry out responsible influencer marketing campaigns targeting young people in Spain?

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Brands seeking to be responsible with younger audiences must have transparency and honesty as pillars in all their campaigns. This implies, among other things, that influencers clearly identify when it is sponsored content from the company to avoid confusion with organic posts.

Likewise, they must commit to the values ​​and causes that are of interest to this community. This translates into supporting social causes such as promoting environmental sustainability, social inclusion, justice, and any issue they consider to have a high impact.

We recommend you read: Inclusive influencer marketing: best practices

To identify these topics that are of value to boys and girls, an effective strategy is active listening. It is essential that companies listen to younger audiences through social media and interact with them. This involves being present on the social media they use the most and promoting participation through question and answer rounds, posts that encourage participation, and more.

Speaking of social listening, we invite you to read our dedicated article: How to use Social Listening for your influencer marketing strategy.

Finally, brands can also contribute to the education and awareness of young people. Although most of the campaigns created by marketing teams are focused on promoting products, sometimes certain companies tend to give space to strategies with ethical messages that support some kind of social cause.

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In the complex world of influencer marketing, the art of shaping the stories of brands, NGOs and non-profit organisations plays a key role. Our guide will enable you to make the most of the power of influencers for initiatives with a high social and environmental impact, while reaching a wider and younger audience, and thus contributing to positive and sustainable change.

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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a d vp risk email database ata-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social m