How to respond to positive reviews and is it necessary to do so?

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Often, business owners are careless about positive reviews. They are good, so why do anything with them? However, do not underestimate this way of attracting regular customers and the opportunity to raise your site's position in search results due to new traffic. In our article, we will consider several options for how to thank customers for their positive feedback about your company.

Highlight the customers who make your company stand out
For successful business development, every exploring amazon: the essentials entrepreneur must be able to manage their time wisely. But even if you are short of time and can only spend an hour a week, stick to the following approach: spend more time with those who have not spared it for you.

The longer and more detailed the review, the more effort it is worth putting into the response. One long response to a great review can turn a satisfied customer into a loyal follower. But even a short review requires a response. Add personality: mention the customer by name, pick out details from their story.

Tip: Don't use standard responses for all customers. If they are too impersonal, they won't help you build a good connection with your customers.

What does a good response to an online review look like?
It can and should be different. It all depends on the client, the context and the area of ​​your business. Here are 7 simple recommendations:

Address them by name . This will make the communication more personal and show your attention to the client. You may even remember them when they return to your store or office.
Thank . There are many words for this. And the variety of responses will show how carefully you read the message. Practice responding in different ways, this will come in handy in personal communication as well. In addition, in the thank you for the review, you can insert the company name and location for search optimization.
Repeat details . People like to be listened to and heard. Especially when they write a detailed review online. Emphasize key points from the customer's review, show your involvement.
Match the customer's tone . If the reviews are enthusiastic, your customers will be happy to see them enthusiastic in return.
Offer bonuses or helpful tips . This way, you offer a kind of exchange. Give away a free drink, a sample of perfume, or a cookbook signed by your chef to make the customer feel important.
Be thoughtful about your wishes . End your messages with good wishes, as if you were writing a letter to a friend. Say you'd be happy to see the customer again or mention their experience in some other way.
Reply to all
An online response is like a big smile or a firm handshake when you meet someone. People notice. Positive reviews increase the chance that potential buyers will trust a local business by 70%.

The next time you're tempted to skip over someone praising you online, consider how you would respond in real life. When you express gratitude as if you were in person, you build trust. That's how you grow your community and strengthen your connections with your customers.

Ask customers to leave a review
This will not only expand your circle of satisfied customers, but also increase your visibility in Yandex and Google search engines. After all, the system evaluates your business by the nature, frequency and number of reviews.

If your customers say they are satisfied, ask them if they would like to leave their opinion on a review site or search engine. Also consider adding a request for reviews to your newsletter (if you have one). This will also help increase the number of positive comments online. And when your customers are confident that their opinion is really important to you, more people will want to praise you online.



Get started today! Respond to reviews your customers have written, and you'll find yourself looking forward to this opportunity over time.