According to data from the Ocard platform, brands that have introduced a membership grading system have a customer return rate of 1.4 times. In addition, it is also important to provide incentives for on-site store personnel. After all, the people on the front line promoting membership are the service personnel. Chen Yisheng shared that in the past, he had seen successful cases that exceeded a certain number of members in a short period of time. Most of them had set KPIs and rewards, such as holding store competitions is also very important. Just ask a simple question at checkout.
Just saying "Do you need to become a member?" may bring new members. 2. Points If you want to effectively collect customer consumption data, "Points are the starting point of all information!" A good point tunisia mobile phone number list collection system can induce customers to actively provide their mobile phone numbers when checking out , and the system can then record the member. The amount, time, items, stores, etc. of each consumption are all nutrients for future remarketing. For Ocard customers, 90% have implemented point collection activities. Ocard also provides a variety of points methods, from the most basic accumulated consumption, points exchange, cash discount, and even a trust in series with banks to issue stored value.
Gold, the number of points sent by Ocard in Taiwan has exceeded tens of billions so far. How to design point collection activities? But what makes a good point-collecting activity? Does "collecting points" help the store bring revenue, or does "redeeming points" help the store bring revenue? The answer is "gathering points". Many bosses believe that the purpose of issuing points is to allow customers to eventually come to the store to redeem and then spend. But in fact, what really brings revenue is the countless purchases accumulated by customers in the past to collect points. Therefore, if the point collection system is too harsh, there are too many restrictions on the use of points, and the discounts for redeeming points are too low, the customer's willingness to accumulate points will be greatly reduced.