8 Content Marketing Trends You Should Know in 2025

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Content marketing is always changing — from best practices to new content opportunities, staying on top of trends is arguably the best way to maintain a successful content marketing strategy.

That’s why we’ve compiled this list of the top content marketing trends to look out for in 2025. From AI integrations to interactive content, we’ve got the content marketing insights you need to succeed:

Diversified SEO strategies
AI-enhanced content workflows
Short-form video content
Optimize for AI searches
Demonstrating first-hand experience
Social media as a search engine
Omnichannel content marketing
Interactive content
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1. Diversified SEO strategies
It’s been an interesting year for search engines — Google’s facing dentist database of monopolizing search, forums like Reddit have a significant presence on SERPs, and AI answer engines are making a huge impact on how people browse the Internet.

example of forum discussions in serps

With all of that going on, a key content marketing trend in 2025 is the need for diversified SEO strategies. In other words, be flexible with your SEO strategies so you can maintain an omnichannel content marketing strategy. There’s more than one place to search for content these days, and staying flexible with how you create content and the channels you create for will help you stay on top.

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meg headshot
Meg P.
WebFX Sr. Operations Specialist
“With the rise of AI search engines and Google’s accusations of being a monopoly, we’re focusing on expanding our SEO strategies and service offerings so we can reach users where they are searching.”

2. AI-enhanced content workflows
AI tools are evolving every day, and they offer undeniable benefits for streamlining the content creation process. That’s why yet again, AI workflow integrations are a key content marketing trend to pay attention to in 2025.

From gathering research to identifying content opportunities, AI is creating more efficient content workflows by streamlining tedious tasks and allowing for more time spent on content optimizations that enhance the user experience.

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Black and white portrait of a smiling woman with glasses.
Adrienne W.
WebFX Director of Earned Media
“AI serves as a tool for researching and pulling together ideas to write more complete content that fully answers a searcher’s query, but it also serves as a tool for personalizing content and creating really custom user experiences.”

3. Short-form video content
Video as a marketing tool is at a recent high — over 91% of businesses use video in their marketing strategy. What’s more, the demand for video content has increased, with 89% of consumers indicating they want to see more video content from brands.

starbucks youtube channel content

Expert insights fromwebfx logo
meg headshot
Meg P.
WebFX Sr. Operations Specialist
“Whether it’s user-generated content, video testimonials, explainer videos, or other video content types, video content can help you engage users on your site and build trust with your audience. AI-based tools can help with everything from ideation to production, but we still recommend working with a video specialist so you can optimize for YouTube or other video hosting platforms.”