This phase is the surest path to success in Growth Marketing, as repeat customers are the most likely to convert and spend larger amounts of money.
However, most companies invest more budget, time and effort in finding new customers than in retaining them.
Retention is based on avoiding tunnel vision in any of the channels, as customers interact from one channel to another and know more about the brand even before it realizes this situation.
The secret is knowing when customers or potential buyers are engaging in these interactions – that is, being everywhere at all times, combining tactics like social media and email.
What happens when you stop using Facebook for a long time? They albania whatsapp number database send you an email informing you about the latest news.
Keep in mind that many messaging platforms can help you with your retention campaign , and that live chats are highly appreciated by audiences as they allow them to get answers to their questions in an instant.
Based on user behavior, you can orchestrate messages across different channels with marketing automation.
Revenue
Growth marketing requires technical skills to know when and how to implement changes and to follow up on them as needed to improve revenue.
It is a constant approach to ideas to enter into a process of testing, measuring and repeating until reaching the point of obtaining great returns .
Investments to achieve scaling must be included in this process, and a clear example of the aspects you must take care of is cart abandonment.
Many people abandon their shopping carts just one step away from making a purchase, and many have said they do so because of shipping costs.
You can try free shipping and a versus with paid shipping, free for purchases of X amount of dollars and so on up to larger amounts, measuring the results and the reception this has.
Repeat, evaluate and follow up as many times as necessary.