If your business has a brick-and-mortar location, this last option is great for helping customers find your store or office. This option automatically pulls location data from your Facebook Page, so it won't work if your page doesn't have location data.
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Confirm contact information
Next, review the contact information requested by the instant form. By default, it usually collects the name and email address of a potential customer, and Meta pre-populates this information when possible.
You can choose to collect any additional data your team needs to identify potential customers. For example, you can request the user's city or zip code to ensure they are within your service area. Alternatively, you could ask for their personal information (such as their marital status) or professional details (such as their job title).
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Then add an end screen message, call to action, and landing page for each logical endpoint. Click to post the form to your ad account and complete creative setup before launching your campaign.