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Many companies and stores offer coupons, but how often are they actually used?



Below are the results of a survey on how homeowner database frequently people use coupons when using online services.

Looking at all age groups, 24.4% use coupons at least once a week, and a whopping 66.3% use coupons at least once a month.

In addition to this, coupons can also be used in stores, which shows that coupons have become a part of everyday life.



Source: Neo Marketing "Survey on online coupons, asking 1,000 men and women in their teens to 60s who own smartphones"


Use of the Internet and smartphones is no longer just for young people.

It can be said that coupon functions are becoming increasingly important in apps, regardless of whether they are online or offline, and regardless of the age group they target.


3. What are the benefits of distributing coupons?
So what are the benefits of distributing coupons?

Generally, there are three types:

1. Acquire new users
By distributing coupons, you can expect to raise awareness among new users and encourage users who were aware of your service but were hesitant to use it to try it out.