Why does it matter so much?
Because reaching the top of Google is like winning a gold medal in the content marketing Olympics .
With some benefits.
More traffic? Yours . More clicks on the SERP? That's right . More qualified leads? Yeah, that too .
How do we know this will happen?
Well, 70.6% of all web traffic comes from a Google search (Backlinko and Sparktoro).
Additionally, 71% of B2B buyers read blogs during their purchasing journeys – at least 3-5 people.
Positions #1, 2, or 3 on a search engine results page (SERP), on average, get more than 54% of clicks from the total traffic to that page.
As a top-tier digital marketing and advertising agency in Santiago, we know that getting to the top of Google (for free, without paying for ads) does not qualify as information that is simply “nice to have.”
In an Internet age where over 70% of all online traffic now originates from a search engine….
It is essential .
Ready to learn how to improve your Google search results, AND repeat that success over and over again?
This is what is needed.
Bonus: Download your free checklist we created on today's topic.How to Increase Your Google Rankings: Table of Contents
How to rank at the top of Google: Content is the key
1. Quality over quantity in content really matters
2. Content consistency is what wins
3. Content doesn't rank first on Google without relevance and usefulness
How to rank at the top of Google: The 3 most important factors
1. Fast site speed and page load times (less than 3 seconds)
2. Good Practices for Internal Linking
3. Excellent usability
Conclusion: How to rank on Google's top pages every time?
How to rank at the top of Google: Content is the key
Content is one of the key factors that determine search rankings. Simply put software managers email database , it’s all about quality, consistency, and relevance.
1. Quality over quantity really matters
Want to know how to rank better on Google? Prioritize content of the highest caliber.
From the direction Google has given on what quality content looks like, we know the following:
Quality content is relevant to what the target reader is searching for. It is the answer they are looking for when they type in a question or keyword phrase.
Quality content is easy to read and easy for the target audience to understand . (That doesn't mean the content is simple. It means it's well-written, well-formatted, and well-researched. It means the content is written at the level of the audience it's intended for.)
Quality content serves a purpose : It teaches, informs, entertains or guides the reader.
So, if you have a ton of blogs that don't quite hit the mark for this level of quality, you're not going to be doing as well as a competitor with fewer blogs that absolutely nail this definition of quality with every single one of their posts.