Analytics and strategy optimization

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Users stick to habits. Forming a habit, for example, of viewing your content/page, will only be possible through regular content updates. If a person understands that every day he will receive a new video, an interesting story or a useful guide from a “close” brand, he will be happy to subscribe and follow the updates.

A Buffer study found that posting once a day on social media can lead to a 50% increase in audience engagement compared to companies that post less than once a week.

Remember, what is not measured cannot be controlled. Regular analysis of ER metrics, identifying popular types of content is the basis for optimizing the content marketing strategy.

In 2017, McDonald's conducted an extensive review of their social media content strategy and found that their previous strategy, which relied heavily on product promotions and advertising, was not generating enough interest and engagement from their audience.

As a result of the analysis, McDonald's revised its content plan. The company focused on creating more interesting and diverse content. They began implementing creative videos, interactive polls, stories from uk email list the lives of employees and customers, and posts that reflected their involvement in social and environmental initiatives. This allowed McDonald's to improve the engagement of its audience on social media, attract more followers, and increase the number of likes, comments, and reposts on their posts.

Collaboration with bloggers and celebrities
Influencer marketing in the context of restrictions and sanctions is one of the most effective promotion tools in foreign social networks. The Russian audience remains in the prohibited platforms, and advertising tools for working with them are unavailable. Therefore, advertising with bloggers has acquired a special status - in fact, a lifesaver for many types of business.