Anyone can click a button on a website, but having an additional opt-in step helps ensure engagement by requiring your visitor to actively choose to enter your email list. With an opt-in step, the user under russia phone number stands what they agree to, which ends up pre-selecting more interested people.
There is a simple change to add the opt-in step. Place a checkbox to gain the user's consent before adding them to your list. If done in person, send a follow-up email explaining who you are, what services you provide, and what the user can expect from your emails. Prepare your audience and then deliver your amazing content!
Third-party data can be helpful in specific cases. However, they typically end up hurting your reputation, thus breaking apart your brand instead of building it. The dangers of bad third-party data include scraped data, emails pulled off the internet in a bad-faith, and data purchasing, a common practice that usually isn't transparent for users. These practices lead to high bounce rates and spam complaints, typically ending with a blacklisted status.
Check Emails and Remove Unengaged Contacts
Good email hygiene includes regular check-ups. There are many tools online to verify email addresses, including Verify Email that has single and bulk list options. Also, make sure to monitor engagement (email opens, click-throughs, and conversions). Focusing on engaged users is more eff
ective than "convincing" disengaged audience members. Trim consistently unengaged users to streamline your email list's potential.
Work with an Experienced Mailing List and Data Management Provider
Progressive Data Services provides data management and analytics, web app development, and mailing list services for clients with businesses of all sizes looking to expand their customer offerings and internal potential. If you are ready to bring data quality improvements to your email list, give us a call today.
Having solid goals and expectations for your data will set you up for long-term success. Creating data quality key performance indicators (KPIs) will help establish benchmarks to measure if your data quality is up to your expectations. Finding regular points to hold KPI check-ins will keep you informed continuously about the health of your data. Explore common data quality errors, where they occur, and how you can combat them.
Streamline Contact Data Upon Entry
It is possible for healthy and unhealthy data to enter the system. But maintaining healthy data is not possible when unhealthy data invades your CRM. To prevent future problems, check data as it enters your system. This proactive approach will help you catch duplicates. Creating a team standard operating procedure (SOP) will also help you ensure only the highest quality data enters your CRM.