A good way to guide you through this process correctly is with the following actions

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Conversion
This stage is very important, as it is where we must play the role of advisor and companion for the lead. We should not encourage him to buy directly, but let him have the final say in the decision.


Creating complementary content: If you have already captured your lead's attention with content related to the topic of your software or product, now you must provide complementary information. If you only offer content on a single topic, the lead may lose trust or interest.

You can do this through ebooks or blogs that talk about business netherlands whatsapp resource advice, news in the sector or any topic that captures the attention of the buyer persona.

CTA and Landing Pages: With these actions you can direct your leads to the specific content that interests them. This is an excellent opportunity to obtain their contact information through forms or registrations, so don't miss it.

Forms: If you're going to have your leads fill out registration or sign-up forms, you should first define what information you're going to request. Think about the information that's most relevant to your marketing and sales strategies. Don't forget to give them a thank you message for their membership.

Follow-up email: Now that you have your lead 's details , you can send them an email with additional information about the topic they signed up for. Add downloadable material that will make them feel well taken care of and eager for more.

Education
In the education phase, we want to give the final push necessary for the lead to decide on our company and complete the purchase. To do this, we must continue sending information.

Lead Nurturing : Here we will use the sending of interesting information and relevant product data to guide the lead to the end of the purchasing process. We will try to resolve all their doubts and give an image of trust and security.

Lead Scoring : In order to know which of our leads will provide us with the best benefits or which are more likely to result in sales, we must classify them. A good way to do this is by giving them a value or score that indicates the level of importance they represent for the strategy.

Here we can use various scales or measurement formats to categorize and segment leads. This way we can ensure that we focus our efforts only on the sectors that will give us the best results.

Closing and loyalty
Many companies often make the mistake of thinking that once the sale is made, we should no longer think about our customers. On the contrary, we must initiate a series of actions to build customer loyalty and turn them into repeat customers.

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Building customer loyalty is easier and more profitable than attracting a new one. This is where the importance of customer loyalty lies.

Upsellings: If a customer has already purchased one of our products, we can offer them a complementary or related product. This not only increases our chances of selling, but also makes the customer feel that we are attentive to their satisfaction.

Loyalty: Loyalty strategies are those that reward customer loyalty with discounts or special subscriptions. This reinforces the customer's sense of permanence and increases their retention with the brand.