Take user complaints into account before sending any email

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4.- There are no good practices for antispam There are no best practices for antispam If you have a good database and permission to send such emails, you must take into account some practices to avoid falling into the spam segment. To do this, you must: Use DKIM and SPF protocols to verify the authenticity of shipments to Internet Service Providers (ISPs) and customers. Make sure the most common email marketing bounce rate mistakes aren't too many. Avoid using some words that immediately trigger spam filters such as free, offer, discount, promotion, etc. Do not abuse images or videos. Do not use URL shorteners like Bitly 5.- Not attracting attention: most common mistakes in Email Marketing bounce rate Failing to attract attention: most common mistakes bounce rate Email Marketing Even if an email has been sent correctly, if a recipient does not open it, all will have been in vain.


The ideal is to convince the user to want to communication email list open the email and for this reason it should be highlighted in the inbox. Some of the factors that have an impact on the opening rate include the following: Have an impersonal sender. Open rates will be higher if you know who sent an email . The subject line is very important because it is the recipient's first contact with the email . Putting yourself in the recipient's shoes is key to knowing what their interests are. Preview text is key to giving the user a clear idea of ​​what they can find within an email without having to open it completely. The time of delivery also plays an important role and there are no 100% effective recipes. Everything will depend on the country, time zone, location, people's jobs, etc. 6.