Cost
r ways to increase their return on investment usa telegram accounts and reduce costs. It is no wonder that they so often reach for SMS marketing, as well as email marketing. These forms of mass communication are characterized by low costs - from just a few cents per message (the amount of fees depends on whether we are dealing with, for example, a voice SMS, an authorization or a two-way SMS).
In the battle of email marketing vs. SMS marketing, the former is slightly cheaper, but in both cases the rates are attractive, especially in comparison to traditional forms of advertising. What's more, due to the settlement based on the actual use of the service, small entrepreneurs do not pay extra for something they do not use. They usually have a small group of recipients, so they are able to run a campaign even with a small budget.
Personalization options
Both email marketing and SMS marketing allow you to segment your audience lists. What does that mean in practice? This includes sending messages that are more tailored to your audience, whether it’s their interests, demographics, or previous interactions with your brand.
On the mProfi platform you can create contact lists in many ways, from importing your existing data to enabling users to register automatically (e.g. via SMS or an online form).
The comparison of SMS vs. email marketing is also similar when it comes to personalizing the content of the message for a specific person. In both cases, there is nothing to prevent, for example, addressing the recipient by the name assigned to a given contact. The results of the Inbox Insights 2023 study conducted by MailJet show that using the recipient's name is the most common tactic used by marketers when it comes to personalizing messages.
It's worth remembering, however, that these are just the basics - there are many more options available. Dynamic message content can also include, for example, an order number or company name.