Select anchors and conduct personnel training

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VR experience video: 360-degree display of the company's real scene. The factory needs to be tidied up before shooting to ensure the best effect.


(Manmanlai product light video case)

2 Live Broadcast Preparation

In the age of live streaming, we just made fun of teachers trying to steal the jobs of internet celebrities, and now foreign trade salesmen are not far behind...

(Just a quick question, is there any species more versatile than a foreign trade salesperson?)

Everyone knows that the trend of live streaming has been blowing in China for several years, and the top IPs have already divided up more than half of the total online time of the people. The C-end is naturally more suitable for live streaming. However, the B-end, which attaches more importance to trust, is relatively difficult to achieve order costa rica b2b leads conversion through simple screen contact. In addition, most traditional foreign trade companies have no experience in online live streaming, so when B-end foreign trade companies are preparing for online live streaming, salesmen and anchors need to first understand the difference between the two, and must not copy the "buy it, buy it" approach.


After understanding the basic differences, let’s talk about what preparations are needed for foreign trade B2B corporate live broadcasts?


First of all, the host should be fluent in English, and all the copywriting should be prepared in advance. The FAQs of previous exhibitions are good materials;

Secondly, the anchor needs to be very familiar with the product's selling points, research the needs of the corresponding market buyers in advance, and clearly describe the product's FAB (Feature-Advantage-Benefit) during the live broadcast;

Finally, you need to rehearse and practice several times to continuously improve your content planning, wording, and conversation from the user's perspective.

2) Live content planning

Time Planning