As they said at the Mediascope 2008 presentation, online travel is already generating more revenue than offline travel. Furthermore, according to a study carried out by Media Contacts for Viajes Eroski, it reveals that 78% of Spanish Internet users have searched for information about their trips on the Internet at some point. Furthermore, 68% of them have made an online reservation in the last year.
As for the most requested products, 66% of those bitcoin data surveyed who have made reservations online have booked flights in the last year. Second on the list of most requested products is accommodation, which has been booked by 53% of those surveyed.
According to the survey, when looking for a trip, Internet users particularly value the ease of navigation on the agency's website. Also, the consistency between the initial and final price of the product, and the competitiveness of the price are other attributes most valued by users. These three categories obtained a score of over 8, on a scale of 1 to 10.
Another conclusion that can be drawn from this study is related to the importance of brand awareness when carrying out a search. Almost half of individuals (49%) who book their trips online do so without going through search engines, going directly to travel websites they already know. 51% of those who have booked trips say they have previously used a search engine.
In addition, and depending on the type of agency, other conclusions have also been drawn. Thus, traditional agencies are more trusted by Internet users (34%). As regards exclusively online travel agencies, the most valued attributes are speed and the fact that they adapt more to user searches (20%).