The marketing operations model is a set of analytical tools that are constantly used. Synchromarketing includes the following processes:
market monitoring: studying the dynamics of consumer activity, determining seasonal fluctuations in demand and identifying specific products and promotions that have constant feedback;
identification of factors influencing changes in the market situation: economic fluctuations, climate change, decreased purchasing power, and others;
creation of forecasting models that take into account both short-term and long-term market dynamics;
creating and integrating lawyer data package compensation strategies that help the firm survive during periods of low or high demand and maintain sales in any way possible;
modification of marketing strategy in accordance with observed or predicted changes;
improving the internal operations of the online store, including optimizing processes related to employees, purchasing, production of products, and others.
The mechanism of synchromarketing
During these processes, synchronization is performed:
internal work of the store;
marketing strategies and plans;
dynamic situation on the market;
needs of buyers.
Synchronic marketing can operate in two cases: smoothing out low demand and satisfying high demand.
Let's consider a situation where an online store faces a large number of orders out of season. At such a moment, managers do not have time to process all the requests, the warehouse cannot cope with packing the parcels, and suppliers cannot deliver the products on time. In this situation, the online store may lose customers, since, having not received the order, most will go to competitors who have prudently prepared for peak demand in advance.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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