Stages of assortment formation
The parameters of the width and depth of the assortment are determined based on the format of the outlet. In low-price stores or supermarkets, the product line usually covers many product groups, but the choice within each category is limited. Specialty retail outlets prefer not to expand the assortment horizontally, but instead focus on the depth of choice within a product segment.
For budget products, the variety of items should be increased . In turn, for more expensive goods, such an approach to forming the assortment is not recommended.
It is necessary to identify zalo data package positions that have constant demand. This can be done by analyzing sales data. Products with stable demand are a priority for inclusion in the assortment.
Lack of variety in the product list reduces the store's traffic rate. Buyers will feel that they have nothing to choose from. At the same time, too much variety can complicate the shopping process. An abundance of options complicates the choice, causing information overload. Buyers have to compare many options, which increases the likelihood of abandoning the purchase.
When forming a product range, it is necessary to take into account the presence of products with similar characteristics but more favorable prices (substitutes) both in your store and in competitors. The presence of such alternatives often leads to a drop in demand for certain items.
The process of forming a product range always requires changes. Some products may become irrelevant. New products are constantly appearing on the market. Updating and replenishing the range is a continuous process that requires constant attention.
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Nuances of forming assortment in retail
When forming a retail product range, it is necessary to ensure the appropriateness of the ratio of different product groups, taking into account:
store sales volumes;
retail space;
technical equipment;
features of product delivery.
In addition, the development of the product list is based on factors such as:
number of consumers served;
income level of buyers;
presence in the area served by the store of production facilities, educational institutions, etc.;
location of the point in relation to similar retail facilities (here it is necessary to take into account the range of products offered by competitors).
Most often, specialized stores have a narrower assortment compared to department stores, but they offer more varieties of products (they differ in the depth of t