Audio advertising on the VKontakte network has the following features:
The video duration should be between 15 and 30 seconds.
The audio clip may include a picture and a link to your website. For users who do not have a paid subscription to VK music, the ad will be shown on the social networks Odnoklassniki and VKontakte.
Users who don't have a paid subscription can't skip your ads. They come on every few songs and can't be turned off until the video ends.
The price of placement vnpay data package depends on various parameters. The cost is affected by the geographic area, the topic of audio advertising and other factors. At the same time, the price of placement in a social network is lower than in search or advertising systems. Payment is made for the number of plays.
Listening is considered complete only if the potential client has listened to more than 75% of the audio advertisement.
Video advertising "VKontakte"
Low competition. If you place ads that are relevant at the regional level, you won't have to compete with a large number of advertisers. This is one of the reasons for the low cost of audio advertising on VKontakte.
An additional effective option for communicating with potential clients. The more channels your company uses to advertise the product, the more likely it is to increase profits.
Moderation exists, but has more lenient rules than, for example, on the radio. This allows for a creative approach and the creation of a truly attractive and emotional video.
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It is prohibited to post content with the following elements:
Advertising of alcoholic beverages, weapons, prohibited substances, cigarettes and other tobacco products. There are also other goods and services that cannot be advertised on the social network VKontakte. Their full list is specified in the rules.
Use of frightening or sudden loud sounds.
Background music that drowns out the text of the video.
Denigrating competitors. In principle, this is prohibited in any advertising. You can't say: "We don't make defective lenses like company X."
Swear words, insults and other vocabulary intended to cause offense.
Direct indication of age or name. For example, you can’t start a video like this: “If your name is Vadim and you are 35 years old, then…”
Audio advertising is configured and launched in the myTarget interface.
Launching audio advertising in myTarget is carried out in the "Campaigns" section. The goal of the advertising campaign is "Awareness", the type of advertising is "Audio advertising".
First, specify what your advertising campaign will be called, as well as the address of the landing page.