uch a topic as custom logo making and debunk three of the most common myths about such an amazing process as logo creation . However, these incorrect, but very common judgments concern not only the creation of identity, but also other areas of graphic design. So, the topic of our article:
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Custom Logo Design. Debunking 3 Myths About Graphic Design.
1. Creating a logo is an additional expense
2. You can entrust the production of custom logos to anyone.
3. If the portfolio does not contain enough works from my industry, then you should not contact such designers.
Custom Logo Design. Debunking 3 Myths About Graphic Design.
1. Creating a logo is an additional expense
Making custom logos is very expensive and is an additional expense for the company that you want to postpone or skip this step altogether. This is perhaps the most common myth. Earlier in this article , we have already covered this topic in detail, describing what the cost of creating a logo consists of. I would like to say something about the costs of creating an identity, corporate style and other graphic materials. When ordering a logo, you are making an investment in your business, investing money in your company. You are acquiring a corporate face for your brand that will work for you for many years. And it is up to you at the first stages to decide what kind of face it will be. For our part, we will make exactly the kind of corporate logo that your customers will love and appreciate.
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2. You can entrust the production of custom logos to anyone.
“Kisa, I want to ask you, as an artist to an artist: can you draw?” (“The Twelve Chairs”)
There are a lot of websites on the Internet that offer ready-made logo solutions, in addition, there are specialized resources where you can find a student freelancer who will happily take on your order and, if he doesn’t disappear with the money, will do it as... as he can. Will this logo be worthy of your company, will it be possible to develop and build your brand with such a logo? It’s a matter of luck.
Of course, there are professionals among freelancers, these are former employees of advertising agencies and design studios. By the way, their prices are not much cheaper than those of the average agency. But as a rule, these are specialists of a very narrow profile. They will make you a wonderful logo, but they will not undertake to develop the idea of a logo in advertising materials or in the design of a website - it is not their profile. Design studios, as a rule, have several designers on staff who specialize in different areas of design. And under the sensitive guidance of the art director, you will receive a full range of services, performed in the same style and united by one idea.
Logo on a modular grid
An example of high-quality development of a logo design.
Watch our video about how creating an identity affects your business and what are the criteria for a quality logo.
3. If the portfolio does not contain enough works from my industry, then you should not contact such designers.
Our agency has completed a series of projects for medical clinics and law firms, but this does not mean that we work only in this narrow segment. Each logo or website is a creative task that we have to solve. The more complex and non-trivial the task, the higher the probability of an unexpected, creative solution. Companies that work in narrow niches are more likely to release a product based on their ready-made solutions, without introducing anything new.