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In a healthy and full democracy where civic engagement is strong, public audiovisual media would be provided with: significant funding per capita (in balance with the country's GDP); multi-year funding by the State avoiding financial insecurity and reducing their direct dependence on political power; a direct financial link with their audiences through royalties or other equivalent taxes; a legal framework guaranteeing their pluralist character and independence .


In exchange, public service media must fully fulfill their mission based on cyprus phone number library the values ​​of universality, independence, excellence, diversity, responsibility and innovation. These criteria would make it possible to attract significant audience shares, although increasing audience shares does not appear to be a necessary criterion for the health of democracy, but rather a consequence of it. Indeed, by their very existence, well-funded and independent public audiovisual media clean up democracy because they serve the general interest and not an exclusively commercial interest . When audiovisual media are left entirely in the hands of the market, democracy suffers.


The example of the United States is very telling. Despite the country's high GDP, public media there are poorly funded. Nevertheless, if the correlation between public funding of the media and democratic health were integrated by political decision-makers in the United States, it could result in a reexamination of commonly accepted hypotheses on the relationship between media subsidies and democracy. Especially since the last two years have seen the decline and bankruptcy of many private news media , leaving areas devoid of professional news media, particularly at the local level .