Therefore, those who watched his session will likely interpret it in various ways depending on their own situation. However, everyone seems to agree that it is not enough to blindly pursue business growth, but to understand your customers, face what they want, and then accompany them to change and succeed.
and fascinating sessions at B2BMX 2020. We will introduce the other sessions in a separate article.
Yoshiki Okamura/2BC, inc.In a previous blog , "The Future of Communication as Seen in B2BMX2019 ," we pointed out that "personalization" should be even more important in BtoB marketing communication. This time, we will focus on content methods, but sweden phone number resource content also needs to have a personalization perspective. In this blog, we will explain what content methods are available for this purpose, focusing on the contents of B2B MX2019. By the way, in terms of 2BC's Engagement Strategy , this ranges from communication design (content development) to content planning.
Introduction
In BtoB marketing and sales, "content" is derived from the buyer's persona, purchasing process, and communication design. For example, SiriusDecision's "Content Strategy Concept (2BC Free Translation)" below summarizes the changes in buyer consciousness and the content content for each buyer's state. In addition, the "B-to-B Buying Decision Process Framework" divides the buyer's state into three: Education, Solution, and Selection, and is a framework for considering communication appropriate to each state. When considering communication, the basic idea of standing in the buyer's position does not change much, but content methods are always searching for the optimal solution due to changes in the times and the evolution of tools. This time, we focused on content methods for getting close to the buyer from the perspective of "Personalize".