Brands have been joining Twitter for some time now. The social network is now considering how to share in the benefits that these companies are achieving thanks to it. “We are realizing that more and more companies are using Twitter and that more and more users are following them. We can find ways to make this experience more valuable and to charge for commercial accounts,” explained its co-founder Biz Stone to Marketingmagazine.co .
Stone did not want to talk about fees bc data singapore just yet. What he did talk about was the possibility of pointing out revenue-generating features that brands could exploit, using Twitter as a tool for marketing and also for consumers.
But not all industry players are so sure that the initiative will be so easy to implement. Dell's vice president of Web 2.0, Bob Pearson, said: "If it becomes expensive and complicated, our instinct will be to go somewhere else."
Some, like Robin Grant, managing director of social media agency We Are Social, believe it can work with reservations. He believes that user data could be used in targeted advertising and that they could charge for display placement .
Companies, undecided on whether to stay or not, mostly agree that the decision will depend on price. Stone did, however, stress that no individual user will be taxed.