Think Different: What is it like to work with Western companies?

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Thus, the price for displaying targeted advertising to Americans will be 3 times higher than, for example, in Moscow. The Western client expects emotion and history in communication. The level of competition here is off the charts and it is very difficult to stand out. From the point of view of a marketer accustomed to more "rational" marketing communication in Russia, the work methods of colleagues in the USA look like "overselling".


They are not shy about praising themselves here. The US market is very list of cyprus whatsapp phone numbers competitive. To get into the TOP of local listings and get clients from the desired state, city or region, you need to take into account the peculiarities of regional promotion. Advertising is highly geo-dependent: you can find promotion not only for a city or region, but even for an address on the street.

The companies themselves, which are clients for marketers and webmasters, are also different. The first difference that catches the eye is the size of companies that can afford to hire full-time marketers. In Russia, even a small online store often has a dedicated marketer. In the US, only larger businesses can afford such luxury. Therefore, outsourcing of all types is thriving for small businesses.