Now we will focus on the metrics of Instagram stories. To do this, you must access Instagram Insights and click on the “content” tab. Then, go to the stories section and click on “see all”. There you will be able to find the metrics of the stories published in the last 14 days.
These metrics allow you to know how your stories are reaching people and how much interaction there is in them:
Story impressions. This is the number of times a piece of content has been viewed on your story. Keep in mind that a user can give you more than one impression.
Story reach. This is the number of unique users who viewed your lesotho business email list story (one user cannot generate more than one reach). For example, if Rodolfo views your story 5 times, then Instagram will report 5 impressions and 1 reach.
Tap forward. With this indicator, it is possible to identify the speed at which your users are tapping through stories. At this point, it is advisable to make a small relationship between the number of taps and the number of taps.
If the result is similar between both, it means that the content formats may need to be faster and with more specific information so that users can easily visualize what you want to communicate in your stories.
Exits. Refers to the number of taps to exit your story.
Responses. This is the number of responses from your followers related to the number of views the story has. Followers will be encouraged to participate and give feedback as long as the story is engaging.