This type of business strategy is drawn up to plan measures to attract customers and increase profits from the sale of goods/services. The basis of the plan is the analysis of the market, products and a number of other aspects:
competitive advantages (for each type of goods or services);
types and segments of target audiences;
descriptions of sales markets;
a set of channels through architect data package which it is intended to promote products or services;
solutions designed to increase conversion.
The company's marketing strategy is developed taking into account financial goals and a strategic sales plan.
Ways to implement a marketing strategy
Strategic Sales Plan
This document is drawn up for the general development of measures for the development of trade over a long period (from one year).
The sales plan includes an indication of:
type of business (B2B, B2C or B2G);
types of communication with the target audience (through intermediaries or directly with the end consumer);
types of sales – active or passive, direct or indirect, personal and impersonal, and so on.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
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Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
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How to define your target audience without mistakes?
A proven guide to defining a company's target audience
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