Direct-to-consumer (D2C) marketing is a strategy used by companies that manufacture and sell their products or services directly to users, without intermediaries.
More and more companies are choosing to both produce and sell and ship products. This approach to commerce allows manufacturers to create and control the entire brand experience and transaction from start to finish.
In addition to producing and selling, brands are responsible for albania business email list developing marketing strategies, dissemination, communication and everything related to customer satisfaction.
D2C companies typically sell primarily through e-commerce platforms.
Implementing a D2C strategy means not depending on intermediaries and selling through virtual stores, social networks and websites. The relevance of this methodology lies in the control of manufacturing, marketing and distribution processes, as well as all the data generated in each of them.
By being manufacturers and managers of their own marketing strategies, D2C companies can take advantage of the data they collect from consumers and capitalize on it to manufacture products that solve their customers' needs.