The following Telegram features are of interest to marketers and entrepreneurs.
Lack of algorithmic feed
The VK social network has a smart feed for the user, where advertising posts and other messages are added according to his preferences. Telegram does not have such functionality, all traffic is published in chronological order and delivered directly.
This makes it important to regularly post new messages to the channel. Otherwise, users may forget about it. At the same time, you need to be careful not to mute the channel's notifications or, even worse, unsubscribe from it.
To determine the optimal time for publications and their frequency, use special services such as Telemetr or TGStat.
Engagement is higher than in social networks
In Telegram, the user receives notifications usa student data package from marketers along with personal messages, news, work chats, and so on. As a result, this messenger turns out to be one of the most expensive platforms for promotion.
The specificity of Telegram is that users trust more not impersonal posts, but personal messages from company executives, specialists, and invited speakers.
Telegram feed
Source: shutterstock.com
The outflow is greater than in social networks
Increased audience engagement also leads to more active audience churn. While smart algorithms help filter content in social networks and prevent the feed from being cluttered with unnecessary information, in Telegram users actively interact with the brand, unsubscribe more often, and leave only the most relevant channels. For this reason, the audience must be constantly expanded.
If you do not publish advertising messages, the number of unsubscribes will exceed the natural growth of users.
Text materials are more interesting for users than those in social networks
Advertisements are placed side by side in Telegram with personal posts. This results in text materials being perceived more favorably than in traditional social networks.
At the same time, it is necessary to observe the message size limit - it should not be more than 1500-2000 characters, it should have a clear structure and meaning. Otherwise, there is a high risk that the post will not be read to the end.
The above does not mean that you should not use formats other than text in Telegram. Video, graphics, and music will help attract and retain the audience's attention.
Here, too, you need to keep to the limit. An abundance of multimedia content has little to do with care. The circle is associated with a local chat, the quality of which is low. If you want to publish a video, make a high-quality recording and highlight the video with a separate message with a signature.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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